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| ITALY AND EUROPE |
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1929, Imperial Rome inspiration - Ever since its entrance in the field of roadside gasoline
pumps, the Milanese company had established close relations with French producers, and adapted many of their technical and esthetic solutions.
One frequently encounters the
names of the companies Satam, Arbox and Hardoll in the
Bergomi designs of the period.
Another Italian company with
transalpine relationships -in this case with Boutillon- was
Siliam (Societa Impianti per Liquidi Infiammabili ed Apparec-
chi Misuratori), born in Milan around 1928. Sais (Societa'
Anonima Impianti Sicurezza) was founded a few years later,
also in Milan, thus completing the panorama of major pre-war Italian producers.
The classic Italian pump of 1925 has a "Roman" inspiration mediated through France.
The transalpine companies
doing business with Bergomi (Hardoll and Satam in particular) were looking for inspiration in the splendors of the Imperial Rome, to the point that their tank trucks, used for mobile
distribution, bore a certain family resemblance to Roman
chariots.
The fixed pumps had a columnar base with pedestal, a tapered columnar body, and a capital upon which
rested a large cylinder with double doors, which contained
the pumping and measuring mechanisms.
Other French
companies went to great esthetic pains, looking at least in
part to American examples, designing slender and austere
bases with conical or pillar-like shafts, dividing the housing
for the mechanisms into various elements, and presenting
the double vessels behind screens or protective cages.
These more elegant and sumptuous models became the
characteristic French gas pumps; the others -the "Roman"
type- inundated Italy instead.
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