AMERICAN ORIGINS 1910, lighted globes - It seemed that the thirst for gasoline was insatiable, even though more and more was being produced: in 1914 it became the principal product of petroleum refining, percentually overtaking kerosene, thanks to a new process called "cracking." The competition among the producers was becoming stiff, and one began to see the first brand names appearing on the lighted globes. The self-measuring pumps required that the customer take the word of the vendor on faith as to the quantity of gasoline dispensed. Around 1915, to render the transaction more transparent, a solution foreseen in 1906 with the Tokheim Dome Oil Pump was adopted, whereby a glass vessel was mounted above the hose. The pump continued to do the measuring, but the vessel provided a visual control. As before, there remained the option of predetermining the quantity by limiting the movement of the cylinder. 5/20