American origins 1905, Automobile Gasoline Co. 1905, Bowser Self-measurnig Pump 1906, Tokheim Dome Oil Pump 1908, Ford Model T 1910, Lighted globes 1920, Visible pumps 1920, Gasoline stations 1928, Volumetric pumps 1930, Clock-face models 1933, Contometric display Italy and Europe 1918, Automobile diffusion 1918, Double-vessel pumps 1919, Bergomi models 1923, Siap Italian Gas Station 1924, Bergomi and Victoria 1929, 17,000 gasoline pumps 1929, Imperial Rome inspiration 1930, Bergomi production 1932, Volumetric pump 1948, Mixing pumps Globes More visibility Structure and materials The end of globes Packaging From barrel to cans Gasoline went into the cans Packaging design Unusual package formats Signs Brand name Competition From sales locus to roadside Metal and plastic Equipment Pump evolution Industrial equipment Air pump and oil pump Promotional Promotion Gasoline promotion Competitive market Graphic design Kerosene and gasoline Futurism and Cubism Shell and Agip: strategies From élite to usual Toys Reality for childrens Toy cars